Bambu Menu Re-design
A complete overhaul of Bambu’s in-store menu and brand system to improve usability, visual hierarchy, and customer engagement. While keeping the brand’s core identity intact.
Role
Brand Designer
Year
2024
Old Menu Boards
User Feedback
To understand how customers/franchisees felt about the old menu, interviews were conducted with 15 participants. Below are the most common comments and pain points identified.
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“There’s too much going on. I can’t tell where one drink section ends and another starts.”
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“The background color makes it hard to read the text, especially from far away.”
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“I didn’t even notice the Sparkling Refreshers section until after I ordered.”
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“It’s confusing that some milk teas are in one section and others are under ‘Unique Milk Teas.’ Why are they separate?”
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“The prices are unclear. I don’t know how much a large or small is, just one flat price?”
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“There are too many colors, my eyes don’t know where to look.”
Problems
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Legibility issues: Text contrast and clutter reduced readability from a distance.
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Information architecture problems: Inconsistent categorization made the menu cognitively heavy.
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Visual inconsistency: Overuse of color and dark tones distracted from product hierarchy.
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Unclear pricing: One-size pricing created confusion for multi-size offerings.
Difficulties
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Bambu has a large library of drinks and categories, making it challenging to design a layout that feels simple and easy to navigate.
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Transitioning from a dark to a light background caused hesitation within the team, but we ultimately moved forward since lighter menus improve readability and align with industry standards.
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Converting the design into a vertical format, and later adapting it across three screens for certain locations. It required resizing every element and restructuring the entire layout.
Impact
The new menu led to a 40% increase in large-size drink sales—customers could now clearly see size options, and the large was positioned as a confident first choice rather than an afterthought. The improved hierarchy and visual flow also made the ordering experience faster and easier, reducing friction at the point of sale and aligning the design with Bambu’s fun, fresh, and health-conscious brand.
