Bambu Black Ground Coffee is a blend of robusta and arabica beans roasted over oak wood and infused with chicory. This creates a smooth smoky flavor and also supports gut health thanks to the chicory. For the art direction, I used a purple tone to give the bag a premium look and added illustrations of the ingredients such as chicory flower, oak wood, and coffee beans to draw attention. Because it’s a Vietnamese brand, I also included instructions on how to make a Vietnamese coffee.