A complete overhaul of the Bambu website to bring clarity, structure, and emotional connection to a previously product-heavy and brand-light experience.
Role
UX Designer
Bambū Website Re-design
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Chè was overly emphasized while other offerings like smoothies, bobateas, and yogurts were hidden or buried
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Brand values, mission, and origin story were missing or difficult to find
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No clear hierarchy—product categories were scattered with poor navigation
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Overload of product photography without any community, lifestyle, or emotional touchpoints
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Missed opportunity to highlight healthy, vegan-friendly ingredients
Problems
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Rebuilt the site’s navigation and structure with a user-first mindset
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Balanced visibility across all drink categories using boxed layout and visual rhythm
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Added brand storytelling blocks (mission, values, health ingredients) to establish identity
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Introduced lifestyle photography and human-focused visuals to reflect Bambu’s community-driven ethos
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Applied clear visual hierarchy through typography, layout, and interaction design
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Aligned all web visuals with the updated brand system from the menu redesign
Approach
Hero Section
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What is Chè?
Other Product
None
Ingredient Benefits
None
Community Gallery
None
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40,000+ monthly visitors to the new website
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1 million+ site sessions in 2023
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400% increase in franchise registration form completions
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600% increase in general form interactions and conversions